Note this work has been made as a designer under BRANDCREW © .
All rights reserved to BRANDCREW © and Hernan Berdichevsky.
40 years after its founding, "El Podio" was converted to PODIO, Genuine ice cream. His image was updated to the new dynamics of the franchise business. The new identity was supported by the brand's fundamental pillars such as closeness, flavor and a recipe that has been kept alive since its inception.
